Business system

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Business System

This system includes a 9 x 12 folder with business cards, Letterheads, and business envelopes. The project requirement is to have all of our own contact information on the card. Email address, portfolio website, address, and phone number are needed.

 

I started with printing out all the text I needed and placed them on a piece of paper to try all the variations. After having 100 had cut design, I chose some that work the best and put them into Adobe InDesign to create more variation. I started with business card and apply the design to other elements.

 

Before making the final decision, I printed out everything and send the letters out through UPS to make sure everything works smoothly.

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Design process

I wanted to combine my email address and my website URL, meanwhile emphasizing my name so that I can get more white space to make a clean design. But I realized that it was hard to either tell my email and website or name correctly by doing a survey testing with strangers. Thus, I separate my name, and change the opacity of the rest of the information. Mostly emphasizing on my name and phone number since those are the clue I would like people to see first.

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Final design

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Prototype

For business cards, I chose 150lb paper with some texture (not glass nor smooth) after testing what the color and ink work the best on different papers. The envelope and letterhead are 80lb text paper.

Final 

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